FRESH on the heels of the successful Boom Shaka Boom mobile game application, Wisynco’s flagship energy drink brand BOOM has launched their Unsung Beats competition for the second year.
The Boom Chune — Unsung Beats competition, which was launched for the first time last year, invited unknown producers whose beats/rhythms have never been published. The competition streamed the best rhythms through Facebook’s Offer Pop application, and persons were able to vote for their favourite beat.
Ultimately, the top votes along with the unbiased judgement of top dancehall producer Tarik Rvssian Johnston, selected the top beat.
Brand manager for the energy drink, Kimberly Lawson, was overwhelmed by the reception that the competition received last year and emphasised that it was the number of entries and votes received that made the decision to have the competition again even easier.
“The Boom Chune — Unsung Beats competition and road show was a trial and error situation that worked for us. Last year the competition amassed over 40 entries.”
Lawson reiterated that the competition’s aim is to give recognition to local, talented and unknown musicians/producers, who perhaps would not have been heard otherwise.
“It has often been said that if you don’t know the right people, it’s harder for you to get where you want to go. Boom Energy Drink is providing an avenue where young talent can be harnessed and given the spotlight,” Lawson continued.
This year, contestants will have to go to the Boom Energy Drink Facebook page and click the Boom Chune — Unsung Beats competition tab to upload their rhythm.
The winning rhythm will receive a grand cash prize of $100,000 and will be selected as the official rhythm of the Boom Energy Drink Unsung Beats All-Island Road Show, which begins on December 4.
All rhythms must be uploaded by November 14.