Ten lucky customers from Jamaica will get the opportunity of a lifetime, as they jet off to Costa Rica yesterday to watch the Reggae Boys take on the host in a World Cup Qualifier tomorrow.
The trip is being made possible by soft drink company Coca-Cola, through its regional distributor Wisynco.
It is the first time that Coca-Cola will be embarking on this promotional venture to send customers for an overseas football match.
Tamara Ward, country manager Coca-Cola, says they intend to give customers a memorable experience that only Coke can provide.
“They will get up close and personal with the team as the customers will be travelling with the team on a charter flight to Costa Rica, provided accommodations, night out and tickets to the match,” said Ward.
Making the trek to the Eastadio Nacional de Costa Rica is Lushington and Murdine Campbell of Bogue Village Supermarket, Hyacinth and Allen Lyew of Mass Ken Wholesale, Carlyle and Diane Hudson of Hudson Mothers Limited, Blair Gonzalez and Dennis Richards of Cool Oasis in St Ann’s Bay and Jennifer Ann and Tinisha Lewis of Aunty Jenny’s wholesale.
President of the Jamaica Football Federation (JFF) Captain Horace Burrell is pleased with the initiative, as he believes the move will go a far way in engaging Jamaicans on the journey of the nation to the World Cup.
“The sport of football has an amazing culture of patron support. This is a feature of the very successful football nations and I am pleased that Coca-Cola has sought to engage football lovers in this way. The Journey to Brazil needs sponsor support as well as patron support and we welcome Jamaicans travelling with the Reggae Boys to Costa Rica.”
extension of our brand
Ward says the company will be spending $1.9 million Jamaican dollars to send the customers to Costa Rica.
“Though we are not in a World Cup year, we still want to be able to include our customers in our activities as much as possible as they are an extension of our brand and we would not be able to provide supply in the market without them. We look at our customers as partners so it’s very important to keep them involved,” she explained.
The lucky 10, hosted by Regional Manager from Wisynco Charmaine Abrahams will also get a chance to do a bit of sightseeing as a tour of the city of San José is being arranged.
This latest venture by Wisynco/ Coca-Cola is part of a spin-off from their six year sponsorship agreement with the Jamaica Football Federation with the sponsorship of the National Programme.
William Mahfood, managing director of Wisynco, has thrown his support behind the Reggae Boys and wishes them all the best on their upcoming match in Costa Rica. “The team has our full support and we wish them all the best in the upcoming match,” Mahfood said.