A month after acquiring drinks manufacturer Jamaica Beverages, Trade Winds Citrus has entered the milk market with a protein shake under the brand name Tru-Shake.

The product released last week will compete against the imported brand Ensure. Trade Winds also plans to launch a Tru-Almond milk by year end.

Production and distribution arrangements between Trade Winds and joint-venture partner Wisynco will be extended to include any new line of milk and beverages produced by the newly acquired Jamaica Beverages assets.

Read more www.jamaica-gleaner.com