A plan put forward by Wisynco a year ago to sevenfold revenues from the export market should get on track by June 2020 from a push of its sparkling fruit-flavoured beverages into the Caribbean markets.
“The opportunity is big because it’s a unique product. There is really nothing like it in the market,” Chairman of the Wisynco, William Mahfood told shareholders during the company’s second annual general meeting on Wednesday.
“Historically the biggest challenge we’ve had with export sales was being able to keep the demand satisfied locally, we get much higher prices relative to the exports on the local market and just last year, with the installation of three new lines the production of the group was able to maintain. We completely supplied the market and had additional capacity for the international markets,” he continued.
Wisynco diversified into cranberry-flavoured beverages in 2008 under the line Wata Wid Wow.
The original product uses six per cent imported cranberry juice and water. With its success in its first year on the market, the company later added Cran-Peach, Cran-Grape, Cranberry, Cran-Strawberry. Wata Wid Wow newest additions are the Cran-Melon wata, Sparkling Cranberry Wata and Sparkling Cran-Grape – both of which contain dissolved carbon dioxide.
“We are working towards building a portfolio of flavoured and sparkling Wata with more indigenous products. We are looking at local fruits and have been trying sorrel for some time but we just have not gotten it right,” Mahfood said.
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