WATA, the official hydration sponsor of the Reggae Boyz’s Concacaf World Cup qualifiers, has once again reaffirmed its commitment to support the team on the journey to Qatar on the heels of a 1-1 draw with El Salvador last Friday.
Tamara Ward, Wisynco’s senior marketing and public relations manager, pointed out that a social media campaign has been launched to encourage nationalism around the Jamaican team using the hashtag #WATAreggaewave.
Through the ‘#WATAreggaewave’ campaign, the popular bottled water brand will help lead the charge for Jamaicans to show their support of the #ReggaeBoyz with an exciting, fun and engaging dance move through a partnership with local dancer Happy Feet found on WATA’s Instagram and Facebook pages.
“We want Jamaicans to use the hashtag #WATAreggaewave when posting positive comments about the #ReggaeBoyz and showcase video clips of themselves doing the associated dance move. It’s a patriotic approach to motivate the Boyz to do their best and infuse positivity in the hearts and minds of Jamaicans,” explains Ward.