Wisynco Group Chairman William Mahfood said Wednesday that Jamaica is the fastest-growing market among countries in the Latin American region for Coca-Cola, increasing sales by more than 40 per cent annually for each of the last three years.
Wisynco bottles and distributes the soda locally on behalf of the American drinks company.
Mahfood touted Jamaica’s standing at the roll-out of the Coca-Cola’s ‘One Brand’ strategy, aimed at positioning soft drink in a more healthy light. He said that while Coke is not the top-selling soda in Jamaican market right now, it soon will be.
Wisynco has partnered with Coca-Cola for 11 years. Jamaica is one of 41 countries in the beverage giant’s regional portfolio.
The new One Brand strategy is meant to “extend the equity and iconic appeal of the beverage brand to Coca-Cola Lite/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life,” according to company literature on the campaign.