It is estimated that millions of plastic containers are used by Jamaicans as they go about their day to day lives. Unfortunately, though evidence supports the benefits of proper waste disposal, many Jamaicans continue to use and discard plastic containers with little to no regard for the environmental implications. One could argue that this has become a cultural norm, however, Wisynco ECO is leading the charge in Jamaica to help change this behavior.
Over the past 2 years, through educational campaigns and on the ground activities they have been able to collect an estimated 2.5 million plastic containers. In other words, this means that there are 2.5 million less plastic containers in the landfills, drains, and streets of our beloved island.
Taking their efforts one step further, they have teamed up with the Jamaica Manufacturers Association (JMA) to provide a centralized point for recycling drop-offs during the 2018 Expo.
“With manufacturers producing the bulk of locally consumed products, we found it important to use this platform, to help educate visitors to the Expo about the importance of recycling for our environment. We see this as an excellent opportunity to not only educate but also to actively demonstrate that recycling is being done, once companies and individuals are committed to the task it becomes simple,” shared William Mahfood, Chairman of Wisynco Group
With this partnership, the public is encouraged to collect plastic bottles in and around their environment and dispose of them in the Wisynco ECO recycling cage, which will be outside of the 2018 Expo between Saturday, April 21 and Sunday, April 22, 2018. The estimated goal of collections for the event is 20,000 bottles over the two-day period. Wisynco ECO is also calling on all participating manufacturers exhibiting at the event to show their corporate social responsibility and participate in the recycle drop.
“Expo Jamaica is pleased to be partnering with Wisynco ECO on their venture to bring awareness to the importance of recycling. Wisynco has and continues to be an advocate for the protection of the environment and Expo Jamaica, the leading trade show of the Caribbean, is the ideal platform to broadcast this crucial message,” states Imega Breese McNab, Executive Director of the Jamaica Manufacturers’ Association.
She added, “This is a true demonstration and commitment of the private sector that we are willing to play our role in the sustainable development of Jamaica for future generations.”
Expo Jamaica 2018 will be held at the National Arena in Kingston between April 19 – 22, 2018. All persons interested in dropping off plastic bottles towards the Wisynco ECO drive are encouraged to visit the event on Saturday and Sunday between 10am-5pm.