Lakespen St. Catherine Jamaica

Coca-Cola launches World Without Waste Initiative

Coca-Cola Jamaica officially launched its World Without Waste global campaign in Jamaica at The University of the West Indies’ (UWI) Mona Campus in Kingston recently, with the aim to collect and recycle the equivalent of every bottle or can the company sells by 2030. The campaign includes engaging students at UWI to compete to win $1 million in cash.

According to Brand Manager Amoye Phillpotts-Brown this initiative is significant to the company and the environment.

“Food and beverage packaging are an important part of our modern lives, yet the world has a major packaging problem. Like many companies that make products we all love, our packaging has contributed to this global challenge,” Phillpotts-Brown was quoted in a press release.

“We recognise that driving the importance of recycling through this initiative will definitely help to lessen the burden on the environment. [Coca-Cola] considers young people to be the agents of change – and we are providing exciting cash prizes for your efforts,” she continued.

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