Lakespen St. Catherine Jamaica


Kingston, Jamaica: Boom Energy Drink and Reggae icon Buju Banton affectionately known as Mark Myrie is all set to ignite the hearts of fans at the #1 anticipated show in Jamaica, “Long Walk to Freedom” on March 16, 2019.

Wisynco Group Limited takes great pleasure in announcing Boom Energy Drink as the Title Sponsor, of the Grammy Award-winning artist, Buju Banton’s epic return to reggae music, in his first performance of the Long Walk To Freedom Tour in Jamaica. This amazing night will also be supported through an Associate Sponsorship from Tru-Juice and WATA brands.

“When we look at the importance of reggae music in the Jamaican culture, there have been a few artists over the course of our history of music who have had a material impact and in so many ways, Buju is definitely one of that artist. In our first meeting upon his arrival, we shared similar passions for improving the lives of our Jamaican people, our culture and reggae music. I knew immediately that it was important as a Jamaican company that sells predominately-Jamaican products, that we had a vital role to play to help elevate his platform to unlock the true opportunity, to inspire Jamaican youth.”, William Mahfood, Wisynco Group Chairman went on to say, “Wisynco has a set of core values that speak to CHIRP. This stands for Compassion, Humility, Integrity, Respect, and Passion. As a company, it’s through our belief in compassion and reciprocity, centered on core Christian principles, inspire us to lead by example and encourage others to have compassion for our fellow Jamaican people.”

“As the #1 Energy Drink in Jamaica, we know what it takes to be the best. We are committed to providing the highest quality products and experiences that are accessible to all Jamaicans no matter their status. This is perfectly aligned with how we view Buju’s music and stage presence, second to non, and know that this will be delivered to all of his fans on the night of March 16th.”, advised Tamara Ward, Senior Marketing and PR Manager.

As a part of the unforgettable experience, kicking off March 17th in true “BOOM” style, patrons can purchase discounted “Boom Early Bird” tickets and participate in exclusive local ticket giveaways online until Feb. 8th through Boom’s IG, Twitter, and Facebook pages. As a means to engage our online fans globally, we invite all to tune-in to our live-streamed broadcast from the show. Hosted by Boom ambassadors Miss Kitty and Amita, enjoy interviews with your favorite VIP’s on the BOOM Black Carpet, artiste backstage, and check out the hottest fashions on our 360 cam. As a part of the pre-show, you will also be entertained on-stage with giveaways and a performance by the acclaimed Boom Divas and MC/DJ Boom Boom.

As a sponsor, Tru-Juice will also be excited to be giving patrons the opportunity to experience a night with ticket giveaways via @trujuice social media pages for the concert. We encourage everyone to follow Tru-Juice pages and to stay updated on the latest event news, as we get closer to this event. At the concert, our refreshing specialty cocktails will be available at the VIP bar or opportunities for purchasing our products with vendors or bars on the main floor. As Buju is known to keep it 100% Jamaican we will be looking out for the patriotic patrons keeping 100% with a Tru-Juice in hand for on the spot prizing”, Lauren Mahfood, Tru-Juice Brand Manager.

With all the excitement, WATA will be there to keep the crowd hydrated, while promoting responsible drinking, and ensuring that 100% of the plastic bottles sold will be collected and recycled in partnership with Wisynco Eco. Money earned from the recycled bottles will be donated to Buju’s Foundation to help with funding for community projects.


For further information, please contact: Kaylia Williams at 876.847.0600 or

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