Yoplait, this year, through their “Friends In The Fight against Breast Cancer campaign,” will be launching a new website www.friendsinthefightcaribbean.com as an additional method to support and raise funds for the Jamaica Cancer Society.
“This year for the first time Yoplait has developed and launched a website so persons can log on and make donations directly to the Jamaica Cancer Society. We want to encourage all Jamaicans, individuals and companies to get together and host their own fund-raisers with their circle of friends and co-workers and donate the funds raised directly to the Jamaica Cancer Society. We invite you to join Yoplait and feel good giving back,” stated Kadia Wright, Yoplait Brand Manager.
This campaign gives Jamaicans the opportunity to make a contribution directly to the Jamaica Cancer Society. For every purchase of a 6oz cup of Yoplait between the period October 1 to November 15, JMD$10 will be donated to the Jamaica Cancer Society. The funds raised will be in aid of the Society’s efforts, which include free and subsidised screening for women.
To date, Yoplait has raised and donated $5 million to help the Jamaica Cancer Society continue their work and offer free and subsidised screening to women. It has also helped to fund the Society’s Mobile Mammography Unit, which travels across the island and offers screening on location to women who would have been otherwise unable to access the service.