STATEMENT TO THE PUBLIC
Towards the end of 2017, the Heart Foundation of Jamaica (“HFJ”) began an advertising campaign against sugar-sweetened drinks utilizing the slogan “are you drinking yourself sick?”. During a series of ads and other social media posts, the Heart Foundation specifically posted on a popular social media platform false and misleading information about our brands and trademarked products, in particular, CranWata.
Wisynco Group Limited (“Wisynco”) took the decision to defend and protect the company, its products, brands and its shareholders by instructing Myers, Fletcher and Gordon, Attorneys-at-Law, to file and proceed with a claim for defamation and an application for interim injunction seeking to halt HFJ from further publishing the negative material in question. The claim was filed with the Supreme Court on Friday, April 20th and the documents served on HFJ shortly thereafter.
Wisynco has a duty to itself and its shareholders to protect its longstanding, good reputation from any person or entity whose actions, namely publishing incorrect and misleading information, may cause it damage. While Wisynco is mindful and respectful of HFJ’s mandate, it (Wisynco) must ensure that its brands are protected.
In fact, as a longstanding supporter of HFJ, Wisynco welcomes any campaign that seeks to accurately educate the public about certain associated health risks, with corresponding medical data.
– Chairman, William Mahfood