Lakespen St. Catherine Jamaica

Brand Manager

Job Summary

The incumbent will be required to create, implement and control marketing strategies for
assigned brands to achieve growth and performance targets based on the company’s
objectives, while managing a dynamic team. Primary duties will include — implementing
trade marketing and sales initiatives, executing new product launches, conducting
market research and analyses to drive sales and increase market share.

Required Skills, Competencies and Behaviours :

  •  Sound knowledge of consumer and channel marketing principles and practices
  • Advanced knowledge developing marketing plans
  • Experience using traditional & social media marketing strategies
  •  Understands consumer and market research principles and their application
  • Skilled at executing and evaluating ROI on fully integrated marketing
  •  Hands-on experience with retail and trade marketing activities
  • Superior verbal and written communication skills
  • Outstanding organization, time management & planning skills
  • Flexibility to work in a fast-paced environment
  • Keen attention to detail with excellent presentation skills
  • Proven experience in event planning and effective budget management

Qualifications and Experience: 

  • Tertiary level qualification in Business, Marketing, Media or Communication
     Minimum of three (3) years’ experience in Sales, Marketing and/or Trade


Interested applicants are invited to send their applications and resumes by March 15, 2019 to

Please note that only those candidates who meet the required criteria will be contacted.